Digital marketing is the aspect of marketing that uses digital technology like the Internet to promote brands and services. This can take many forms, including display ads, online marketing, social engine marketing, social media traction, and paid ads. Given the increasing importance of digital marketing in creating promotional content nowadays, careers in digital marketing are one of the fastest-growing and most sought-after fields.

Prospects of a career in digital marketing

There are many factors one takes into account before deciding on a career path; similarly, while embarking on digital marketing, people have apprehensions as well. But many factors make pursuing a career in digital marketing attractive and logical.

Viability

The field of digital marketing shows signs of growing at a rate of 25-30% annually without any signs of slowing down. This is because of the growing importance of the internet in every facet of our lives.

Multinationals spend a good amount on driving up their brand through digital marketing. Companies appealing to a younger target audience pay even more, like Zomato, which constantly finds newer ways of interacting with their customers to increase brand visibility through digital marketing. Digital marketing is here to stay and not a career path that will become irrelevant in the coming years, as many fear.

Career Growth

There is a notion that the field of digital marketing comes with little upward mobility, but that is not true at all. There is a structure, a hierarchy, and the correct way of doing things in every workplace. Though digital marketing is a newer field and has relatively fewer structures, it effectively means more roles and opportunities for improvement for those engaged in digital marketing.

With new platforms and features coming up in the digital space, this opens up positions to target and work on these newer digital platforms and areas, thus opening up more career opportunities for digital marketers.

Demand

The demand for digital marketing is only set to increase, with new types of digital platforms coming up every day. According to the Bureau of Labor Statistics, the demand for jobs in the marketing sector is set to increase by 10% by 2030, which is higher than in other professions. Companies are looking for highly qualified and competent workers to help them rise above their competition. In fact, those engaged in digital marketing have a fairer job prospect compared to other professions.

Bottom line

While many institutes offer digital marketing courses, not all of them provide a hands-on experience encompassing all facets of digital marketing and giving students a promising career in digital marketing.

Contact TTDigitals, the platform that offers the best digital marketing courses in Pune, ranks number one in the Google search engine. Not only do we provide in-depth knowledge of the tools, techniques, and methods required in digital marketing, our course teachings borrow from the operation of our digital marketing company in Pune with more than 30 years of experience, handling 200+ projects.